ITS VERY NATURE Galerie Grita Insam, 2014
       
     
ITS VERY NATURE
       
     
ITS VERY NATURE Galerie Grita Insam, 2014
       
     
ITS VERY NATURE Galerie Grita Insam, 2014

STORE FRONT PROJECT

ITS VERY NATURE
       
     
ITS VERY NATURE

ITS VERY NATURE represents the immaterial nature of an intellectual creation.

My starting point was that there was no frame to be filled with a picture. A site-specific work could tie in with the function of its setting – a door, separating the public street outside from a secluded viewing space inside the gallery – a special room, not accessible to the public.

A picture passes through a closed door. It renounces its protection, as a metaphor to artistic creation: the art-work leaves the secure space of human thinking and emerges from the mind of its creator into the open. An immaterial thought turns into a material piece of art. Only now does it really exist; it can be physically perceived, grasped, passed around, copied, shaped, refined and distorted.

The very nature of immaterial property enables it to break the chains of physical existence at any time and return to an immaterial status through digital storage. It can be reproduced countless times to identical quality and can be accessed on the internet around the world at the click of a mouse. This is what makes intellectual creations so vulnerable, once they have surfaced in the outside world.